Nashville has a history, and a recognizable visual language of printing hand-posted bills on small posters to promote music shows. There’s a local printing press called Hatch Show Print that...
Nashville has a history, and a recognizable visual language of printing hand-posted bills on small posters to promote music shows. There’s a local printing press called Hatch Show Print that trains all of the best artists in how to best use wood block letters and symbols to make the posters. Some of the wood blocks are as much as 125 years old. It’s wild when Taylor Swift or Coldplay comes to play a show at the Ryman(the mother-church of country music, and the best spot to hear a concert, bar-none) will print a poster that uses the same wooden blocks that were used to make a show poster for Patsy Cline, Hank Williams, or Elvis. The posters are highly sought after and can be very expensive if the artist or band signs them. There is something so satisfying in the raised ink and hand-embellished print that you just cannot find anywhere else. Certain printmakers each have a different style and over the years I’ve had a dozen different posters made by several different printmakers. The “Call of Couture” poster was printed by my favorite letterpress artist, Brad Vetter in his own press company he opened in Lexington, KY after training at Hatch for more than ten years.